Going through a timeline of mobile app development is useful when it comes to better understanding app history. The original app store was launched in 2008, and it only took a couple of months before the Android Market went live as well. However, the Blackberry App World organization wouldn’t see a live launch until April 2009.
It wasn’t even a month later that the billionth iPhone app was downloaded. By that point more independent developers were trying to get into the market, and by May 2009 the Ovi Store went live as well. Some might have said that the marketplace was getting crowded then.
By 2013, the average price of an iPad app was $0.50. The cost of iPhone apps was considerably lower at only $0.19. Devices that ran Google Android could buy apps at an average price of $0.06, but this surely has to reflect the large number of apps with only nominal prices on the system.
The number of free apps has experienced a great deal of growth. Nearly 83 percent of apps were free in 2010, but by 2011 this number had shrunk to around 78 percent. By 2012 it had grown back to at least 2010 levels before exploding to over 88 percent in 2013. The majority of apps are now free it would seem.
Games are by far the most profitable apps, which reflect a shift in the way that users are accessing video games today. That might also be reflected in the fact that the average iPhone user spends around $80 on apps each month. It’s certainly also reflected in the fact that Crash Bandicoot Nitro Kart 3D is the single most popular app of all time. That might very well be due to the fact that it already had an established character to market it. Crash Bandicoot sold well on consoles, so it makes sense that it would sell elsewhere as well as a result.